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{"id":145,"date":"2022-10-23T15:01:04","date_gmt":"2022-10-23T13:01:04","guid":{"rendered":"https:\/\/comweb.fr\/tous-les-articles\/definir-une-strategie-marketing\/"},"modified":"2022-10-23T15:01:04","modified_gmt":"2022-10-23T13:01:04","slug":"definir-une-strategie-marketing","status":"publish","type":"post","link":"http:\/\/comweb.fr\/metiers-du-web\/definir-une-strategie-marketing\/","title":{"rendered":"D\u00e9finir une strat\u00e9gie marketing."},"content":{"rendered":"

Le marketing est l’ensemble des activit\u00e9s qui permettent de communiquer sur un produit ou un service, afin de le promouvoir aupr\u00e8s d’un large public. Il s’agit donc d’une discipline essentielle au bon fonctionnement d’une entreprise, quelle que soit sa taille. Pour d\u00e9finir une strat\u00e9gie marketing efficace, il est n\u00e9cessaire de prendre en compte plusieurs \u00e9l\u00e9ments tels que le march\u00e9 vis\u00e9, les objectifs \u00e0 atteindre et les moyens disponibles. En effet, ces diff\u00e9rentes composantes vont conditionner la mani\u00e8re dont la campagne sera men\u00e9e. Il est donc important de bien r\u00e9fl\u00e9chir \u00e0 chacun de ces points avant de se lancer dans la communication autour d’un produit ou d’un service. Une fois ces diff\u00e9rents \u00e9l\u00e9ments clarifi\u00e9s, il sera plus facile de mettre en place une strat\u00e9gie marketing efficace et adapt\u00e9e aux besoins du business.<\/p>\n<\/p>\n

Comment bien d\u00e9finir sa strat\u00e9gie marketing ?<\/h2>\n

D\u00e9couvrez comment bien d\u00e9finir votre strat\u00e9gie marketing !<\/h3>\n

Avez-vous d\u00e9j\u00e0 entendu parler du marketing mix ? C’est l’un des outils les plus importants que vous avez \u00e0 votre disposition pour bien d\u00e9finir votre strat\u00e9gie marketing. En effet, le marketing mix est un ensemble de 4 \u00e9l\u00e9ments cl\u00e9s qui sont indispensables \u00e0 toute strat\u00e9gie marketing r\u00e9ussie : la product, la price, la place et la promotion.<\/p>\n

Commen\u00e7ons par faire un petit tour d’horizon de chacun de ces \u00e9l\u00e9ments :<\/p>\n